Resolving Missing or Duplicate Page Titles

What is a page title?

A page title identifies a webpage in a browser tab, search engine results, bookmarks, and assistive technologies.

Every page should have a unique, descriptive title that helps visitors understand the content before opening the page.

DubBot reports issues when a page title is missing, duplicated, or does not adequately describe the page.

Why are page titles important?

A meaningful page title helps:

• Identify the page in browser tabs.
• Improve search engine results.
• Support visitors using screen readers.
• Differentiate pages with similar content.

Common page title issues

DubBot may report one or more of the following:

• Missing page title
• Duplicate page title
• Generic page title
• Page title that does not match the page content

Fixing page titles in Cascade CMS

1. Open the affected page in Cascade CMS.
2. Locate the page title or metadata fields.
3. Enter a unique, descriptive title.
4. Save and publish the page.

Note: At this time Cascade assets are automatically named using the page's Display Name or Title and the folder hierarchy. We intend to change this behavior.

Fixing page titles in WordPress

1. Edit the affected page.
2. Update the page title or SEO title, depending on your website’s configuration.
3. Update the page.
4. Verify the published page.

Writing effective page titles

Good page titles are:

• Unique
• Concise
• Descriptive
• Relevant to the page content

Examples:

Good

• Undergraduate Admissions | UMKC
• Financial Aid Deadlines | UMKC
• Academic Calendar | UMKC

Avoid

• Home
• Page 1
• Untitled
• New Page
• Test

Verify the correction

After publishing:

1. Open the page in your browser.
2. Confirm the browser tab displays the updated title.
3. Verify the title accurately reflects the page content.
4. Wait for DubBot’s next crawl to confirm the issue has been resolved.

When to contact Web Services

If page titles are generated automatically by your website’s templates and cannot be edited through your CMS, submit a Web Services support ticket for assistance.